At one point not too long ago, you could figure out where a buyer worked and send them something to get their attention. Just for fun, here are a few things I’ve done or heard being done over the years to get a prospects attention.
- Use the fax! Heard recently this tactic being done in the early 2000’s. Hey if there’s a fax number give it a try.
- Mail them half a gift. Could be as small as a packet of seeds (and you visit them with the pot to grow them in), half of a $100 bill, or it could be half of a pair of electronics. Follow-up of course offering to bring them the other half is key!
- FedEx an info packet. Marketing department is on the spot here to make your physical collateral engaging. The envelope makes it stand out, a must here is get them on the phone and get them to open it! Next thing you know you’re in the meeting by phone at least!
Please share your some of the ways you were able to get a prospects attention, thanks!
